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Monarch

Branding Framework

When a band comes to town, their brand is the experience of their show. Likewise, the experience of a church service is just as much part of the brand as the logo.

Monarch is a framework that extended a typical style guide to include a rider. Using economic values as a guide, it outlined a plan that standardised the church experience no matter the scale of the service, the location of the service or the amount of services.

This is a monarch.

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